December 2019
“Hard man image of law firms is outdated”
Times article highlights moves by many City law firms away from a hard-nosed "bill, bill, bill" mantra to ostensibly softer approach which values diversity, enhanced paternity entitlements and more environment-related sustainability projects. Legal PR advisors Byfield says "a genuine commitment to change, both in the conduct of the firm and in the conduct of client business - not just make pronouncements or speak in jargon. It's what they actually do to advance sustainability that will count". Membership of the LSA is cited in the article as a positive agent in this.
